CBD Investment Opportunities: How to Get Started

Jorge Olson

May 3, 2023


As the popularity of cannabidiol (CBD) continues to soar and its therapeutic potential gains recognition, the CBD market has become an attractive sector for investors. For those interested in capitalizing on the burgeoning industry, it’s essential to understand the dynamics of CBD investment, the pros and cons of investing in the OTC compared to NASDAQ and identify promising companies in the field. This article will explore various CBD investment opportunities, focusing on publicly registered or OTC-traded companies, and specifically highlighting Green Globe International and Hempacco.



When considering investment opportunities in the CBD market, it is important to understand the differences between over the counter (OTC) markets and traditional stock exchanges such as NASDAQ. The following are some key pros and cons of investing in OTC-traded companies compared to those listed on NASDAQ:

Pros of OTC investing:

  1. Access to emerging companies: OTC markets provide investors with access to emerging and smaller-cap companies, such as those in the CBD industry, which may not yet meet the listing requirements of larger exchanges.
  2. Potential for high returns: Investing in OTC-traded CBD companies can offer the potential for high returns due to their relatively lower valuations and significant growth potential in a rapidly expanding market.

Cons of OTC investing:

  1. Lower liquidity: OTC-traded stocks tend to have lower liquidity compared to those listed on NASDAQ, which may make it more challenging to buy or sell shares at the desired price.
  2. Limited information and transparency: Companies listed on OTC markets are subject to less stringent reporting requirements than those on NASDAQ, which may make it more difficult for investors to access comprehensive financial information and assess the company’s performance.

When assessing CBD investment opportunities, it’s crucial for investors to weigh the potential benefits and risks associated with OTC-traded companies and make informed decisions based on their investment goals and risk tolerance. By focusing on the CBD market and understanding the intricacies of OTC investing, investors can potentially capitalize on this high-growth industry and diversify their investment portfolios.

Pros of NASDAQ investing:

  1. Higher liquidity: Companies listed on NASDAQ tend to have higher liquidity compared to those traded on OTC markets. This makes it easier for investors to buy and sell shares at their desired prices, providing a more seamless trading experience.
  2. Greater transparency and information: NASDAQ-listed companies are subject to more stringent reporting and disclosure requirements, ensuring that investors have access to comprehensive financial information and a clearer understanding of the company’s performance and prospects.
  3. Enhanced credibility: Being listed on NASDAQ is often viewed as a mark of credibility for a company, as it must meet specific financial and regulatory requirements. This can increase investor confidence in the company’s stability and long-term prospects.

Cons of NASDAQ investing:

  1. Limited exposure to emerging companies: While NASDAQ provides access to many well-established companies, it may offer fewer opportunities to invest in emerging sectors like the CBD market. This is because many smaller, high-growth companies may not yet meet NASDAQ’s listing requirements.
  2. Potentially lower returns: NASDAQ-listed companies are often more established and may have already experienced significant growth, which can lead to lower potential returns compared to the higher risk, higher reward nature of OTC-traded companies.

By understanding the pros and cons of investing in NASDAQ-listed companies compared to OTC-traded companies, investors can make informed decisions about which investment opportunities best align with their goals and risk tolerance. Balancing investments between established companies on NASDAQ and emerging companies on OTC markets can provide a diversified approach to investing in the CBD market, allowing investors to capitalize on the potential high-growth opportunities while mitigating some of the associated risks.

What is CBD?

Cannabidiol (CBD) is a non-psychoactive cannabinoid derived from the cannabis plant, recognized for its potential health benefits. CBD has been shown to have anti-inflammatory, anxiolytic, and analgesic properties, among others, making it a popular choice for a wide range of health and wellness issues. CBD products are available in various forms, such as oils, tinctures, edibles, topicals, and capsules, designed to cater to diverse consumer needs. For example, CBD topicals can be used for targeted relief of muscle aches and joint pain, while CBD oils and tinctures can offer systemic support for anxiety and stress management. The versatility and effectiveness of CBD, combined with its lack of psychoactive effects typically associated with THC, have contributed to the rapid growth and mainstream acceptance of the CBD market.

Investing in the CBD Market

Investing in the CBD industry can be a rewarding endeavor if you select the right companies and stay informed about market trends, product innovations, and regulatory changes. When considering investments in CBD companies, keep these key points in mind:

  • Diversification: Ensure a diversified portfolio by investing in companies operating across various segments of the CBD industry, such as cultivation, extraction, product development, and retail. By doing so, you minimize the risk associated with investing in a single company or sector.
  • Research: Stay up to date on industry news, technological advancements, and regulatory shifts to make informed investment decisions. Understanding the landscape will help you identify emerging trends and opportunities in the CBD market.
  • Financial Analysis: Examine financial statements, revenue growth, profitability metrics, and overall financial health to identify companies with strong potential for long-term success. Consider factors like market share, product innovation, and management quality to gauge a company’s competitive position within the CBD industry.
  • Types of CBD Products: Familiarize yourself with the various CBD product categories available in the market, such as full-spectrum, broad-spectrum, and CBD isolate, as well as their respective target audiences and potential therapeutic benefits. This knowledge will help you better evaluate the companies you’re considering for investment.

By following these guidelines, you can make informed decisions about investing in the CBD market and potentially capitalize on the rapid growth and evolving opportunities within this emerging industry.

Green Globe International (OTC: GGII)

Green Globe International (OTC: GGII) is a company focused on the development and distribution of hemp-derived CBD products. The company’s mission is to create high-quality, innovative, and sustainable CBD products that promote health and wellness. Some key points about Green Globe International include:

  1. Product Portfolio: Green Globe International offers a diverse range of CBD products, including tinctures, topicals, capsules, and edibles, catering to various consumer preferences and needs.
  2. Market Presence: The company has established a strong market presence by partnering with reputable retailers, ensuring the accessibility of its products to a broad customer base.
  3. Growth Potential: With the ongoing expansion of the CBD market and increasing consumer demand, Green Globe International is well positioned to capitalize on the industry’s growth.

Hempacco (Nasdaq: HPCO)

Hempacco is a publicly traded company specializing in the development and manufacturing of hemp-derived CBD and CBG smokable products. The company focuses on creating innovative, high-quality products that cater to the growing demand for alternative, non-tobacco smokable products. Some noteworthy points about Hempacco include:

  1. Product Innovation: Hempacco is committed to developing cutting-edge products in the smokable CBD and CBG space, offering unique options to consumers seeking tobacco alternatives.
  2. Manufacturing Capabilities: The company boasts state-of-the-art manufacturing facilities, ensuring the production of high-quality and consistent products.
  3. Expansion Opportunities: As the market for smokable CBD and CBG products continues to grow, Hempacco has significant potential to expand its operations and capture a larger market share.
  4. Celebrity Brands: Hempacco has three Joint Venture brands, with Cheech and Chong, American Rapper Rick Ross, and Snoop Dogg, respectively.


Investing in the CBD industry can be a rewarding opportunity, given the market’s rapid growth and increasing consumer demand for CBD products. By focusing on companies like Green Globe International and Hempacco, which have established a strong presence in the market and demonstrated innovation and quality in their product offerings, investors can potentially capitalize on the lucrative world of CBD investment. However, it is essential to remember that this article is not intended as investment advice, and each reader should conduct their own due diligence before making any investment decisions.

As with any investment, thorough research and due diligence are crucial to success. By staying informed about industry trends, product innovations, and financial performance, you can make sound investment decisions and potentially reap the benefits of this booming market. Always consult with a professional financial advisor or conduct your own comprehensive research before committing to any investment to ensure it aligns with your financial goals and risk tolerance.

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